From Confusion to Clarity
Back in early 2023, I was consulting for a tech startup in Bangkok. Brilliant team, solid product, growing customer base. But their monthly budget meetings? Pure chaos. The engineering team spoke in technical costs, marketing talked conversion rates, and leadership wanted simple numbers.
Nobody was wrong, but nobody was connecting either. That disconnect was costing them real opportunities and creating unnecessary stress across departments.
"We realized the problem wasn't budgets themselves — it was the language gap between different parts of the business."
